Business Resource Library | DreamSpring

Maker MasterMind: The Business of Boutiques with María José Cortes

Written by DreamSpring | June 23, 2025

DreamSpring’s Maker MasterMind series is a monthly conversation featuring creative entrepreneurs who are building businesses, creating art, and making an impact. Presented as part of our DreamCreative initiative for creative small businesses, this free virtual series offers personal stories and practical advice to entrepreneurs in the creative industries.

 

This July, join us in conversation with María José Cortes, the founder of Di Luna Candles. Her multifaceted boutique offers her own brand of hand-poured candles, hosts popular workshops and weekend markets, and is a hub for home and body products from other small businesses in Tucson, Arizona.  

 

EVENT DETAILS

Thursday, July 17, 2025

11 – 11:45 a.m. MST

12 - 12:45 p.m. MDT

Cost: Free

 

 

Meet María José Cortes

María José Cortes started Di Luna Candles in 2020 as a creative outlet during the pandemic. What began in her kitchen has grown into a successful small business with a boutique storefront and a loyal following.

María José is hands-on in every part of the business, including blending proprietary scents and running a Saturday market that connects the community to other creative entrepreneurs. With an eye toward sustainability and building up a repeat customer base, she evolved her business model to include a refill program, developed white-label bulk and custom orders for candles, and relocated to a larger boutique space that can accommodate regularly scheduled events. 

In this Maker MasterMind, María José will talk about building her boutique candle brand, staying true to her creative vision and community, and adapting to new opportunities as they arise.

 

 

 

 

 

 

     

 

CREATE WITH CONFIDENCE

 

 

See more small business resources for the creative industry here!